Popsy & JJ: Australia’s Most Trusted European Wine Reviewers

Well, Popsy & JJ goes back further than 15 years to when we first met (we being Paul and Jonathon, the ‘Popsy’ and ‘JJ’ behind the brand!). Having in common one of the biggest loves of our lives – good food and good wine – we were called to share our great interest in the artisan wine industry with Australia, making these European wines more easily accessible to everyone.

Fast forward a couple of years, too many bottles of wine to count and a highly ambitious mission to source the best artisan wines from Europe back to Australia, and we reckon we’re well on our way to achieve our goal. Popsy & JJ is a joyous, creative and honest space where there’s only room for the things that lift the spirits and deepen our appreciation for the finer things in life.

Your Go-To Online Wine Reviews

If you haven’t realised it by now, we can talk about wine for hours!

Our reviews are full of colour and flavour, giving you every detail you need to know to make the best and most informed decision before buying your next bottle.

From historical and environmental background about the origin and specified growth regions of each wine to the flavour, aroma, colour, texture and structure, our all-inclusive reviews will make you feel as though you’re sipping on that glass of wine with us!

We even give you the low-down on which glass to serve for each wine as well as the recommended storage period for each variety.

Enjoying a good wine is one thing but finding the perfect food and wine combinations that bring out the best, most luxurious flavours in each is a completely different ball game.

If you’ve always found it challenging to find that sweet spot between food and wine, you can rely on our love for all things food to give you amazing ideas for pairings that’ll blow you away. From crispy-skin barramundi fillet and mushroom linguini to Moroccan lamb backstrap or a good old cheese platter… Our mouths are already watering!

And because we know that taste differs greatly from one wine-drinker to the next, we each give our own takes on every wine we taste to give you a more representative account of our experience.

How to Buy Our Wine Online

Selecting the perfect wine can be a long and even daunting experience. There’s so much to take into consideration! What is the occasion? Who will you be sharing it with? Which foods will you pair it with? This is certainly not something we take lightly!

But worry not – we’ve got you covered.

Even if you don’t know the first thing about wine, rest assured that you can wow your dinner guests by unveiling a prime bottle of red, white, rosé, sparkling or sweet wine – and even stun them with trivia about the north-eastern region of Italy where the microclimate of the Alps influenced the pigment and texture of the hand-picked grapes… Vaguely taking a whiff at your glass of wine and cautiously commenting on its “fruity smell” is something of the past!

So, how does it work?

Like we said, we curate the best artisan wines from Europe and beyond and make them available for purchase on our website. Read through our reviews, watch the videos where we discuss the wine and food matching, and then simply add them to your cart once you’ve made your choice!

We even have a taster pack of three bottles and another of six bottles if you wish to be transported to Europe’s most iconic vineyards – right from the comfort of your living room.

So, is everyone’s glasses full? We’re so excited that you’re here and can’t wait for you to join us on this wine-filled journey!